Overview

This platform is designed to help applicants access detailed information about job offers, submit their preferences, and prepare all necessary documents online. As a result, it streamlines the hiring process and saves time for both newcomers and the client.

Challenge

The platform is rapidly expanding across multiple countries and is currently in use in over 20. Each country has its own specific hiring processes, and within each country, different programs may follow unique workflows. The main challenge now is to scale the product efficiently while adapting it to the diverse needs of each partner country — ensuring timely delivery and a consistent user experience across regions.

User flow

Each step in the process provides users with all the necessary information to move forward confidently. If anything remains unclear or if the user encounters a complex situation, they can easily reach out to our local support team. Contact options are available on every page of the user flow, ensuring help is always accessible when needed.

Research

Preparation

Based on feedback from the technical support team, I created an interview script structured around the user’s natural journey. The questions were organized to follow the typical flow of actions and decisions users make, helping to uncover pain points more effectively.

Interviews

I reached out to 29 users and conducted 14 in-depth interviews. The goal was to identify key pain points and barriers within the user experience, providing a foundation for future improvements.

Results

As a result of the research, I presented a prioritised matrix highlighting the most pressing user issues. For the most frequent and high-impact problems, I proposed actionable solutions based on user needs and system capabilities. Despite the identified challenges, the platform maintains a strong user satisfaction score of 92.5%, measured using the UMUX-Lite metric.

Another key insight revealed that not all recruiters consistently use the platform during the applicant preboarding process. To address this, I proposed increasing trust in the platform and raising awareness of its value through targeted workshops. These sessions would help educate recruiters, showcase platform benefits, and encourage more consistent usage.

Rebranding

Challenge

During my time on the project, the client underwent a rebranding, which required our application to be updated to reflect the new visual identity. The main challenge was to quickly and accurately apply the new design library across existing user flows, ensuring consistency with the updated brand while maintaining usability and performance.

Achievement

In collaboration with the client’s design team, we redesigned all application screens to align with the new design system. This ensured visual and functional consistency across the app and maintained coherence with the client’s broader product ecosystem.

Reflection

I gained hands-on experience in user research, identifying key issues, and turning insights into clear, actionable improvements. Collaborating during a full rebranding also strengthened my skills in applying design systems across real user flows. Most importantly, I saw the impact of aligning user needs with business goals through thoughtful, scalable design.